If you are an entrepreneur or a small business owner, then chances are you have heard about Instagram Marketing. This social media platform has exploded recently with more than 80 million users. A lot of entrepreneurs are using it as their main marketing tool and have seen great success in doing so. If you’re not one of those people, then you might want to take note and get to know what Instagram Marketing is all about.
One of the most common mistakes small businesses make when utilizing social media platforms such as Facebook and Twitter is that they use the same filters over again. For instance, if you type in “Instagram” in Google, then what you see is the first set of results. What you need to do instead is get an account that provides fresh content, so your audience can see the real you. If that’s you, then you’ll definitely tell it to you right: you’re probably wrong, and, worse yet, you might be losing out on an immense opportunity.
This great way to connect with your audience should not only be applied to your marketing efforts, but your engagement process. The key to effective engagement on Instagram is being as consistent as possible. Engage in conversations, upload content and comments on others’ content, share images and videos…the only limit is your imagination. The idea behind consistent content is that it builds trust and engagement, so that when someone looks at your page, they expect to see a great deal of content and interaction.
Of course, in order for this strategy to work, you need to have a strong profile that engages with your audience. The secret here is that you want to have a profile that looks like your actual business, rather than some random person you’ve found via an internet search. You definitely want your profile to look like you care about your followers’ experience, which is why it’s important to reach out to them in every possible way via posts, tweets, posts and comments. A little personal attention can go a long way in driving user-generated content.
Finally, the last element of engagement with Instagram is the use of keywords in your profile description. A good rule of thumb is that your profile should make a statement without saying much. If you are trying to sell something, then your description is your sales pitch. Make sure you choose interesting words or a keyword rich description, so that your followers can get the information they are looking for in a few short seconds, without having to click through to your website.
Getting people to engage with your content is key to increasing your brand awareness, but that doesn’t necessarily come at the expense of spending hours in the studio creating boring videos or content. Remember, engaging your audience does not have to be a tedious task. There are tools that will help you generate quality content quickly and easily. Give it a try!