Referral generation is certainly one of the best digital marketing tactics to use. It’s how you generate leads, and thus more sales. However, in order to really harness digital marketing for your business, it’s imperative you invest in referral generation as well. One great way to do this is through Facebook. Facebook is by far the biggest social media network today, and it’s also one of the top ways to drive visitors to your site, increase your brand awareness, and build a relationship with your target market.
Facebook isn’t a standalone website like say a blog, where you can have your own dedicated page. Instead, you are a part of a community, with your page acting as a “page” on the network. As such, you are able to connect with other users within your network, as well as people all over the globe. Through this networking ability, you can easily gain exposure for your digital marketing services and can even begin to develop your online presence accordingly. But how do you optimize your Facebook profile so that you can generate the best results?
The secret is actually quite simple: using Facebook as part of your search engine optimization (SEO) plan. This strategy is extremely useful for two reasons. First, through Facebook promotion, you’ll be able to draw in traffic from those who are searching for your business. Those who are searching for digital marketing services will be looking for solutions to their problems, and if you can provide them with solutions, then you stand a much greater chance of being included in their newsfeed.
The second reason is that through Facebook promotion, you can grow your brand awareness. Without a doubt, you already have an Instagram account, where you can share images and information related to your product or service. But did you know that by sharing images on Instagram, you can reach out to more potential customers? With over 75 million users viewing the page every single day, you can definitely grow your brand name dramatically by posting images from your products and services, and even Instagram giveaways from your social giving efforts.
One of the easiest ways to make use of Facebook as part of your SEO is to create an Instagram giveaway to get more followers. As mentioned, Facebook now allows users to upload images via their desktop application, so you can easily make use of this desktop application to post images related to your company and its offerings. Now, instead of just posting images on your Facebook wall, you can now post images on your Instagram page, too. Just make sure that your images link to your Facebook page, so that people will be able to connect your page to your Instagram page. You can also use the same application to post images on Twitter, too.
By using giveaways as a part of your social media marketing campaigns, you can draw Facebook and twitter followers to your website. However, it’s important for you to only use giveaway items that are relevant to your brand or service, in order to ensure that your campaign does not turn off potential customers. Moreover, contests are also great tools to drive traffic to your website. If you have a good giveaway strategy, then you can expect your traffic to increase dramatically, as well as your sales.