How to Build a Brand Through Podcast Marketing

Whether you want to build brand awareness or sell a product, podcasts are an excellent way to advertise. According to statistics, more than half of podcast listeners have purchased a product after hearing an episode. While the importance of expanding the audience is important, it is also important to remain relevant. As such, you should […]

The Basics of Marketing

Marketing involves choosing certain characteristics or attributes of a product or service and stimulating demand for that product or service. It may also involve the selection of a target audience or theme. In general, it consists of a combination of these elements and themes. In order to become more effective, you may want to use […]

How to Use Social Media to Increase Brand Awareness and Sales

How to Use Social Media to Increase Brand Awareness and Sales While e-marketing still dominates the academic world, more practitioners are turning to social media marketing. This method combines websites and social media platforms to increase brand awareness and sales. Although e-marketing is still the dominant field, researchers are increasingly embracing social media marketing to […]

Clubhouse Marketing Strategies

Clubhouse Marketing Strategies Clubhouse Marketing has been around for a long time, but few people seem to be aware of it. Clubhouse takes audio to a new level by combining audio with video and social media integration. Think podcasts, but interactive, live, and informative, Clubhouse Marketing is your new form of social media advertising everyone’s […]

Podcast Marketing – Essential Steps to Podcasting Success

Podcast Marketing – Essential Steps to Podcasting Success Podcast marketing is on a big roll in 2010 with numerous businesses releasing audio content in hopes to build brand recognition, connect with their consumers on a more personal level, and increase brand awareness through social media. But podcasting is no new. Podcasts appeared in 2003, originally […]

5 Positive Aspects of Chatbot Marketing

Chatbot Marketing refers to an advertising strategy which makes use of chat programs to automatically generate conversations with potential customers for marketing purposes. These generally work on social media platforms or other online business sites. They answer inquiries with predetermined messages which they seek to satisfy customers with, depending on the creator’s defined rules. In […]

Chat Bot Marketing

The use of Chatbot in the field of marketing is nothing new to most of us, however with the advent of newer and advanced technologies it has been utilized more effectively to improve customer service. Chatbot has the ability to do automated customer service, support and enquiry management; it can be programmed to perform these […]

7 Creative Content Marketing Techniques

7 Creative Content Marketing Techniques Content Marketing is an online marketing strategy that involves creating and managing content for websites. Content marketing can take the form of a blog, articles, video, podcast, social media campaign, or any other content-producing project. It is used by companies as a way to engage with their audience, build relationships […]