Search Engine Optimization (SEO) has been around since the beginning of search engine technology. This is a branch of internet marketing devoted to increasing a website’s search engine ranking as well as other various factors such as link building and offsite SEO. These aspects form the basis of on-page optimization, which is what we will discuss in this article. Technical SEO refers to anything that deals with coding, design, HTML or scripting.
Onsite optimization is concerned with making sure that your site is visible to searchers and that it can be found on the first page or near the top of any search engine results. On-site SEO consists of many things: On-page SEO including all steps necessary to maximize your site for certain keywords and phrases, including content creation and development. Offsite SEO encompasses all the other details and strategies. This is basically the “back end” of your SEO. Back-ends include everything from keyword research to link building and social bookmarking. All these strategies can be traced back to on-page search engine optimization.
Onpage SEO has been a long standing practice amongst SEO practitioners. This means optimizing your pages for search engines and using techniques like cross-linking, incoming links, internal linking, informational text, etc. This is not an easy task by any means and there is a lot of trial and error in this area. Google focuses much of its attention on onpage SEO to guarantee rankings for websites. Thus it makes sense for webmasters to spend heavily on this area in order to achieve good rankings.
On the other hand, off page SEO has been gaining momentum over the last few years as it incorporates elements that may be difficult for Google to enforce, such as directory listings, informational text within the site, and so on. This kind of SEO doesn’t focus as much on Google results, but rather on the authority of a site. Many SEO professionals have claimed that Google is less influenced by links from sites with higher authority, so it makes sense for them to focus their efforts elsewhere. For example, if a site receives one or two links from a site with authority which is relevant to the content on the page (i.e. something that makes sense) then Google is likely to consider this more than a link from another website with no relevant content.
Although Google does impose limitations on some SEO practices, such as not linking to internal pages and not having meta tags, there are plenty of other SEO tricks that work well for rankings. For example, a good technique to implement for achieving high rankings naturally is to conduct link exchanges with other high authority websites. This involves exchanging links with websites where your presence in their site is desirable in order to achieve rankings. However, there are a number of SEO services that provide their clients with readymade link exchange campaigns and websites. When using this route to boost rankings, it is important to make sure that the link building campaign being implemented is approved by Google.
There are a number of other techniques that can be used for organic search engine results, including Pay Per Click (PPC), where you pay a small amount of money every time someone clicks on your advertisement. Social media marketing (SMM) is another strategy that is gaining popularity, with the recent introduction of Twitter as one of the first social media sites that was accessible to the general public. Both these strategies can have a significant impact on the SERPs, but the real measure of success with SEO lies in its ability to create long term sustainable rankings.