Podcast Marketing Tips – Use Podcasts to Market Your Podcast
Podcast marketing is on the rise in 2021 having many businesses releasing audio content via the internet to build trust, bond with their audience, and increase brand awareness. But podcasting is not new. It actually has its roots in the early 1960s, when radio programs such as Yours Truly, Johnny Dollar radio show, ABC Radio, and many others were aired on the US airwaves. Podcasts are virtually the same as radio programs, except that they are distributed via the Internet using syndication feeds.
Podcasts can be made by individual podcasters or by hosts who belong to specialized Syndication Hosts networks. Network host(s) host several podcasts and share them with their network of listeners. Network hosts often monetize their podcasts, so that they may offer advertising on their shows or ask listeners for donations. Some podcasters decide to make money from their own websites by selling ad space or products within their podcasts. Others still allow listeners to download “stored” content from their own websites and make money each time someone downloads it.
So how do you get your podcast noticed? First and foremost, you should look for the top podcasts in your genre. The podcast directories are a great resource to start with. They will list many podcasts that have large audiences. Also, submitting your own podcast to the directories can help you increase your visibility and discover your niche. Use these top picks as inspiration for your own unique audio recordings.
Podcast Hosting Services. Podcast hosting services offer a convenient way to submit and distribute your audio episodes to the world. One of the benefits of podcast hosting services is that they often offer a large database of episodes that are available for download. Hosting services also offer transcripts of past episodes for download. This allows you to present your audio recording in a way that makes it easy for your target audience to listen to the episodes. Podcast hosting services often charge a monthly fee for their services, but their large database and quality content can save you money in the long run.
Podcast Promotion. Another great way to get your podcast noticed is to promote it! Promoting your podcast in forums, on social networking sites, and through other online communities can help you gain more audience. If you have a podcast, consider taking it to an online contest, such as iTunes. People who are interested in your topic are sure to find it. You can also send press releases to local newspapers, radio stations, and television stations about your podcast episode.
Use Podcasts to Make Money. Podcast marketing can help you generate income from a podcast. However, you do not want to rely solely on this method to make money. A successful podcast requires the use of podcasts in order to attract an audience and build a following.