Ad blockers are becoming more popular, and this is a problem that digital marketers are facing. In fact, 27% of internet users will be using ad blockers by 2021, which is bad news for businesses. But ad data shows that the impact of ad blockers is not as big as it seems. Depending on your audience, it might not be a huge deal at all. Regardless of whether or not ad blockers are an issue for your business, they are a growing problem.
As the sales trends of 2020 continue to shift, some of these strategies will become more important than ever. For instance, social media continues to be an effective way to increase brand awareness and establish a company’s presence online. One notable strategy that brands are incorporating is user-generated content. This type of content is created by consumers and isn’t scripted. In addition to this, it offers a sense of authenticity that a traditional marketing campaign might not have.
Another trend that is becoming more important is chatbots. Chatbots will become a common part of digital marketing, with 43% of consumers saying that they prefer messaging online chatbots than humans. This is a growing trend for businesses that want to engage their consumers. A recent study found that 72% of consumers have shared a brand video with their friends. The popularity of video has pushed companies to create more videos for their websites.
As UGC continues to grow, marketing strategies should evolve as well. Many companies are making more content in order to stay relevant. According to the 2016 Global Entrepreneur Council, more than half of companies have a UGC strategy. Despite the challenges associated with UGC, it has become a successful marketing strategy for GoPro. With its “Video of the Day” campaign, the brand is inspiring thousands of users to make videos using the GoPro equipment.
In 2021, companies will need to engage in a variety of digital channels and interact with customers and clients. In addition to traditional marketing, a company’s website must be available on multiple platforms. The next step is to develop and maintain a social media account. This is important as social media is the most accessible platform today. However, it is essential to be active and involved in social media in order to remain relevant. While it is a good idea to have an active presence on social media, it is not always the best option for businesses to implement a marketing strategy.
Among the latest digital marketing trends, hyperlocal SEO is the best way to target local customers. The more relevant a consumer is to a company’s local area, the more relevant it will be for the brand. Personalized SMS is a good digital marketing trend and it is also helpful for small businesses and start-ups. In fact, hyperlocal SEO will be a big hit in the future. It is the future of local marketing.