7 Creative Content Marketing Techniques
Content Marketing is an online marketing strategy that involves creating and managing content for websites. Content marketing can take the form of a blog, articles, video, podcast, social media campaign, or any other content-producing project. It is used by companies as a way to engage with their audience, build relationships with potential clients and customers, drive traffic, increase visibility and ranking, and build brand recognition and trust. Content Marketing is a powerful online marketing tool that can be effective when used in conjunction with SEO (Search Engine Optimization). If SEO isn’t used with content marketing, it will have absolutely no effect on your website’s rankings or conversion rate.
There are many types of content marketing, including: blog posts, images, video, podcasting, podcasts, social media marketing, news, RSS feeds, videos, WordPress plugins, Facebook marketing, etc. Content marketing can encompass many different types of online media and it is a very effective SEO technique. There are many businesses, organizations, universities and individuals who have made great use of content marketing in promoting themselves and their websites. Some of these include:
Case Studies – One of the most effective methods of content marketing is through case studies. A case study is essentially a short, descriptive essay that presents a real life experience. This type of content is often very engaging and informative because it is so brief. It gives readers an idea of what to expect if they choose to follow a certain path, gives examples of creative solutions, and describes the benefits of that path. Case studies can be anything from an actual case study done by a major company or organization, an interview with a famous or infamous leader, a social media post, a philosophical essay, an environmental piece, or any other creative content.
Podcasts – Podcasting is another extremely popular method of content marketing that allows for a brand to reach a specific niche of an audience over a period of a few minutes to several hours. This medium allows for a business or organization to distribute their message directly to a specific group of people who are interested in their product or service. Most podcasts are available for free, but some companies pay to become listed on the podcast directories. Podcasts are great ways to create brand recognition, build customer loyalty and generate interest in upcoming events, products, or services.
Webinars – Another form of content marketing includes webinars. Webinars allow an organization to present their case, answer questions, discuss important points, demonstrate data or evidence, etc. in a short period of time. The host usually provides links to related resources or pertinent information on their website, while the participants listen to a recorded presentation and take notes throughout the event. Webinars are a great way to increase exposure and credibility for businesses, products and services.
Social Media Posts – A growing trend in content marketing includes social media posts. These include posts that are created using the social networking sites like Facebook, LinkedIn, Twitter, Google+ and Pinterest. These posts generally provide tips, advice, technical information, sales and marketing opportunities, etc. on a website or blog. They can help to establish credibility for a brand and help to increase brand recognition, particularly in highly competitive markets where a company may not have been active before. Popular social media sites like Facebook and LinkedIn have millions of members all over the world; therefore, a post on one of these sites can easily be seen by millions of people.