Chatbot Marketing refers to an advertising strategy which makes use of chat programs to automatically generate conversations with potential customers for marketing purposes. These generally work on social media platforms or other online business sites. They answer inquiries with predetermined messages which they seek to satisfy customers with, depending on the creator’s defined rules. In many cases these are more automated than real people, as they do not have personal emotions or needs. This allows them to be as friendly as possible while still promoting a company.
The main advantage to using a chatbot to interact with an audience is that it is impersonal and able to better represent a brand. As most users are not particularly fond of artificial intelligence, chat bots provide a more organic way to reach out to an audience. They are able to better match messages to their needs, which in turn helps to achieve a more appropriate outcome. They also provide the opportunity for brand messaging and customer service.
Email marketing is generally considered the best way to contact a large number of people at once. However, it can be very tedious, time consuming and requires large amounts of resources to run. With interactive email marketing platforms such as chat Bots, marketers are able to maintain higher engagement rates with their audiences because they are able to use more real people to connect with.
Many people associate conversational marketing with chat bots, but Chatbot Marketing has been around for some time on social media platforms. There are now several bot developers out there, who have released proprietary software solutions which allow users to integrate with existing customer service systems, social media channels and email marketing platforms. This allows companies to seamlessly integrate a chat bot with existing systems for better customer service and more efficient service.
The main benefit to using a conversational bot to do chatbot marketing is that it improves the efficiency of customer service. Customers tend to be more satisfied when they can instantly interact with a live person, even if the interaction takes place over email or through a website. For this reason many retail stores utilize chatbot marketing to improve the level of customer service available to them. By using a chatbot, customers are less likely to feel embarrassed about asking questions, because it makes the interaction between a customer service representative and a customer much easier. When a customer is satisfied with the level of service they are provided, they are more likely to stay with a company for a long period of time.
Another positive aspect of using a bot for customer service is that it supports a long term business strategy. If a business wants to use a bot for customer service, they must first decide what strategies they want to use in order to implement this strategy. Once they have determined these strategies, it becomes much easier to choose a bot that will work effectively for their strategy. Chatbot marketing examples include using a bot for customer service, sales tracking, and lead management.