To be a truly successful email marketer, you must understand email marketing and how to maximize it to drive highly targeted leads to your opt-in page and sales pages. A poor subject line is often a crucial part of a campaign’s success, because it lets you grab the attention of the reader immediately with a brief, memorable phrase which will set the tone of the following communication. In any correspondence, your subject line establishes the tone for what’s to come and emails aren’t any different.
When composing your email subject lines, you must keep it short, to-the-point and most importantly, SEED related. Your email subject lines must have one thing in common: they should have an ability to attract subscribers and convert them into customers. If your email subject lines do not achieve this, they will not have the desired effect and will instead be deleted without even leaving a lasting impression. To have an immediate impact on subscribers, make sure your subject lines tell them exactly what your email is about. Make it interesting, intriguing, and something that will strike fear in the hearts of your subscribers.
Another aspect of successful email marketing campaigns is the open rate, which measures how many subscribers open your email. Ideally, open rates are always in excess of 100%, but if yours is below that mark, you can work on increasing your open rates. If you want to increase your open rate, you must increase the amount of times you write emails and create quality content. By creating quality content, we mean that you should send emails to your subscribers at least once every week, to give them a chance to review and absorb your information. Make sure you provide your subscribers with ways to unsubscribe from your list, such as by sending them a’bye-bye’ message or ending the email with a note asking them to click on a link in order to be removed from your list.
The third most important aspect of email marketing campaigns is the content of the email itself. Make sure your email contains good content that is tailored to your subscribers needs and interests. Keep it informative; always keep it short and simple. If you are marketing to a very broad audience, use terms and lingo that are more likely to be understood. And of course, use subject lines that stand out. Subject lines are one of the most crucial parts of any email marketing campaign and the best way to market effectively through email marketing.
There are many factors that can affect your email marketing campaign’s open rate, some are out of your control and others you can only control to a certain extent. For instance, a large percentage of your open rate is influenced by the opening salutation and subject line. However, these two don’t have much of an effect on open rate. It is the content that dictates the open rate and the effectiveness of your email marketing. The most effective email campaigns not only have a high open rate but also a very high click through rate.
Another important aspect of email marketing is personalization. Personalization allows your subscribers to feel like they are a part of your business. Personalization in your emails helps create brand loyalty. When people trust your brand they are far more likely to buy from them. Personalization in your subject line and body is a great way to personalize your campaign. Make sure your subscribers know what to expect in the first sentence of your email.